More Than A Barcode combines bold visuals, original illustrations, and intuitive web design to create a stylish, user-friendly platform that promotes veganism while showcasing the brand’s ethical mission.
04 | CASE STUDY
MORE THAN A BARCODE
BRAND & WEBSITE DESIGN
More Than A Barcode is a personal passion project: a clothing brand and website I created to raise awareness about veganism. This project allowed me to merge my love of design with advocacy, creating a platform where style and purpose intersect. I designed the brand logo, original illustrations, and t-shirt product designs, ensuring a cohesive, polished, and visually striking identity across all touchpoints.
PROJECT OVERVIEW
OBJECTIVES
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Advocacy through Design: Communicate veganism in a way that is approachable, stylish, and visually compelling.
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Showcase Original Artwork: Highlight the logo, t-shirt designs, and supporting illustrations to reinforce creativity and message.
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User-Friendly Experience: Build a clean, intuitive website that makes exploring collections and learning about the brand seamless.
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Brand Cohesion: Ensure every design element—typography, color, layout—reinforces the brand’s visual identity and ethical mission.
PROCESS
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Defined the core mission, “Veganism made accessible through thoughtful design,” guiding all creative and strategic decisions.
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Developed the visual identity through mood boards, sketches, and color exploration, shaping the logo, typography, iconography, and t-shirt concepts.
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Built a Square-based website optimized for clarity and engagement, with streamlined navigation and high-impact hero sections.
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Designed product pages that showcase both t-shirt designs and original illustrations.
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Used bold imagery, custom illustrations, and purposeful typography to create a cohesive, memorable brand aesthetic.
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Integrated advocacy into every design choice, communicating lifestyle, ethics, and purpose alongside the products.
OUTCOME
More Than A Barcode successfully merges design and advocacy. The website is visually striking, intuitive, and fully representative of the brand’s mission. This project demonstrates how digital design, combined with original logo and apparel design, can amplify a personal cause while maintaining a professional and cohesive brand presence.
KEY TAKEAWAYS
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Strong visual hierarchy enhances storytelling and message clarity.
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Original illustrations and custom product designs, including logo and apparel, create a distinctive, recognizable brand identity.
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Ethical messaging can be seamlessly integrated into e-commerce without compromising aesthetics or usability.
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